Available for new opportunities · MENA region

I help tech companies and founders build better digital products.

I’m a product designer with 5+ years of experience architecting end-to-end digital experiences across high-complexity B2B and B2C platforms in MENA — transforming ambiguous, high-stakes workflows into precise, trust-driven interfaces that move business metrics.

Trusted by Global Brands

Designs That Speak Experience

Over the years, I’ve helped startups and enterprises build experiences that empower users and scale businesses. Below are some highlights from my journey.

2026

Try Masaj Application

Masaj creates private workplace recovery suites designed for adoption, helping office-based teams reduce burnout, restore focus, and sustain performance.

Role

Sr. Product Designer

Deliverables

B2C · Fitness · Healthcare

Company

Trymasaj

Impact

reduced booking flow drop-off by 46%

Masaj fitness app booking flow redesign by Mahmoud Elsalakh

2025

Travware Design System from Scratch

Building a Design System from Scratch catering to 4 web-based products in travel industry

Role

Product Designer

Deliverables

Travel · Website · B2B · B2C

Company

Traveware

Impact

Reduced developers effort by 20%

Travware design system for 5 digital products in travel industry by Mahmoud Elsalakh

View All Projects

What I can do for you

Designing and improving complex digital products across travel, healthcare, fintech and enterprise environments.

Product UX Design

Elevate your user experience. I design intuitive, high-converting interfaces for web and mobile apps that strengthen your brand value.

UX Audit & Redesign

Heuristic evaluation and usability audits to identify issues and redesign existing products for better clarity and performance.

Data-Driven Dashboards

Designing enterprise dashboards and data-heavy systems that transform complex data into clear, actionable insights.

Feamer Development

Building functional, no-code websites that are easy to manage and optimized for performance across devices.

A Collaborative Design Process Rooted in Research

Every project starts with people, understanding their needs, goals, and behaviors. My process blends research, collaboration, and continuous validation to ensure that design outcomes deliver measurable value.

Discover

Stakeholder interviews, market research and data analysis to understand the real problem.

Define

Personas, journey maps and Jobs-to-be-Done to frame the right opportunity.

Ideate

User flows, information architecture and early sketches of possible solutions.

Validate

Usability testing on prototypes — iterating before a single line of code is written.

Design

High-fidelity interfaces built on scalable design systems and tokens.

Handoff

Documented interfaces and close collaboration with developers to ship accurately.

Tools I work with

The tools I use to research, design, prototype and deliver complex products.

Figma

Interface Design Tool

Framer

Web Design & Prototyping

Jira

Product & Sprint Management

Notion

Docs & Knowledge Base

Miro

Workshops & Journey Mapping

Slack

Collaboration Tool

Travel . Curiosity. Perspective.

When I’m not designing, I’m travelling — exploring new places, cultures and ideas. Every trip resets my eyes: the way people navigate a souq, an airport or a new city always finds its way back into how I design.